• Marian Grosu

Why should you become an online expert?

It’s probably no news to you that the digital world has become our second nature. We use digital tools to do our job, to socialize, to learn, to create, to read, to get inspired, to get entertained and so on.

Social media platforms, in particular, are at their peak right now. While several years ago, people used to go online to chat or post a picture, now they realized that they can go even further than that. So, they find their field of interest and strive to become experts in that niche.

Let’s take a look at the definition of an expert.

An expert is someone who has acquired knowledge and skills through study and practice, in a particular field or subject.

What makes you an expert?

Firstly, there’s knowledge and skills. This involves developing your own personal process and being able to pass it forward – what steps does someone need to take to know what you know?

Secondly, we talk about authority architecture. This is based on 3 aspects – build, borrow, be.

  • ‘Build’ gets you in the game even if you don’t have a degree in the field that you chose to be active in. Instead, you should display your expertise and help people grow and improve, and as you do this, you will soon start to be perceived as an expert.

  • Together with build, ‘borrow’ is a powerful way of building your authority online. Basically, you collaborate with other experts so you can borrow from the influence they have.

  • As for the ‘be’, it refers to the certificates and degrees that you have. Although choosing to get a PhD, for example, might take you more time than all of the above, once you do it, you are considered an expert without further proof.

Lastly, marketability is really important as well. It focuses on the way you choose to make yourself visible in the online space and the actual products you offer to the online market

How can you develop expertise in a field?

You’d certainly not want to miss on this one. Being an expert brings you more visibility, it gets you a bigger audience and more collaborations (which convert into bigger income), it differentiates you from the rest and enables you to charge premium.

You can develop expertise by organizing events, challenges or live coaching. Also, don’t forget to document and share your progress online. This will add weight to your positioning as an expert.

Another extremely important step is to find your niche. It should be something that you’re really passionate about, that you’d like to be doing for at least 3-5 years.

For you to become an expert niche, you need…

  • To find a hungry market, actively looking for help,

  • To solve a specific problem,

  • To be able to deliver the solution properly.

Most importantly…get specialized!

Specialization reduces competition, makes you a first choice in the eyes of the others, gives you the possibility to set higher prices and makes it easier for you to focus on your marketing.

How to create unique content?

  1. Bust a myth – challenge conventional thinking

  2. Have a clear POV – take a stand (either for or against)

  3. Fill an opportunity gap – answer specific questions

Once you do all these things, don’t stop learning. Develop more of your expertise by reading books and industry blogs that your followers are unlikely to read. Another thing that you can do is to identify the experts in your niche and consume their content.


Choose 1 niche, 1 platform and create 1 piece of content a day for 100 days. Track your progress and keep going!

16 views0 comments

Recent Posts

See All

Good branding vs bad branding

Branding is all we’re talking about these days in connection to starting a business. Why? Because it gives your business a major edge in increasingly competitive markets. It helps you stand out and wi

Optimize your website conversion rate

There are several ways that you can increase your website conversion rate – A/B testing, setting up a sales funnel, removing distractions, adding testimonials and reviews – and many of them are focuse

How to find the job you love

You’re probably familiar with the “do what you love vs make money” paradigm when talking about career. But you are still looking for ways that you can avoid having to choose between the two paths. See